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5 Ideas for content marketing with a low budget

If you are the owner of a small business, you may know that it's not easy to beat other big businesses in the same industry in terms of budget spending. Should you worry? You should but I give you good news now: if you invest your time and energy in digital marketing it can totally be a different game, in the digital marketing world, if you know how to do it right, you then can spend smartly on your limited budget.

And one of the most effective ways is .... content marketing. Another way to say, it can be the most cost-effective of all types of marketing strategies. 

Do you know a bottle of Coca-Cola and a McDonald’s hamburger have in common? They usually go together. And does it work? Yeah, it's the most best selling F&B in the world all the time. So does it work with small businesses and content marketing? Time to jump into the game now. 

My advice is if you plan to work on a content, you should not be spending huge amounts of money on creating it but instead you should be creating huge amounts of content by investing more time and effort.

The big businesses normally spend a lot of money on content marketing in Vietnam, but as a small business you don’t have to do that! There are always more ways to produce the content marketing ideas with a low budget. 
And we are going to share it with you right now.

Content marketing can be any type of contents: blog posts, beautiful photos, videos, vlogs..you name it. It's the one you post online for your followers or potential customers to interact, share, like and connect. And the fact that content marketing is a driving force behind sales.

You may wonder why? 

Because the right content attracts  customer’s attention and also makes your brand memorable. It is a huge component in your marketing strategy that helps you to build brand awareness. 

By making an in-depth connection with your viewers or readers, when the customer needs to buy a product or services, your company is the one they think about first.

Let's check out 9 best tips for your content marketing in Vietnam

  1. Create A Blog

This is a long-term marketing tactic and effective. The cost? Lot of time and effort creating solid and engaging blog posts that your potential customers find valuable. Blog remember the blog posts must solve problems for your readers, it should be creatively written including photographs, videos. It must be easy to share and well-connected.

If you don't have experience in writing a blog, there is plenty of sourcing by reading popular and successful blogs of your competitors and related niches. If you decide to write and maintain a blog yourself, or even if you choose to use contracted writers, you will still need to come up with topic ideas for the blog. You have to commit and be consistent and regular with your publishing and there are many resources and tools that can help you make this job easier, this is essential and the only thing it will cost for this is your time.

There are some sites like Buzzsumo that you can find the most trending topic for your blog ideas in your niches.

Blogs are a good way that can help answer questions like an in-depth FAQ section for your potential customers and the best content marketing tactics where you can easily connect and interact with your audience. They can also help to create brand awareness and share with customers what your company mission is about.

Whether you are using WordPress, Squarespace, Blogger, Hpage, Wix .... it's really easy to create a blog section. What you need to do is create a subdomain for your blog like thebusiness.com/blogs. Then it will be easy to locate all of your blogs there and they won’t interfere with your website. It will also make posting the articles easier and more organized.
2. Social media 

In the digital world, many businesses use social media as a key factor for marketing. By posting on social media at least once a week takes a small amount of time of your week, but the results are incredible!

By sharing your contents in different platforms of social media marketing agency Vietnam are a great way to connect to your audiences.

As I have shared with you in the previous section, after you finish your blog posts, why not use your social media channels to share it? If you have a solid content, you will surprise by the amount of people read and reshare it
Here are examples of types of content that you can post:

  • User generated content
  • Live streams
  • Infographics
  • Customer testimonials
  • How to do photos/videos/articles

But there is also another way upside down. There are many different types of social media platforms out there and you cannot be on every platform, I don't say you can do it but you know, it's like a famous restaurant usually the one that serves one type of food. Here is some tips:
  
- Research and find out where your audience is usually hanging out on social media, and pick the top two platforms to establish your presence. 

- Create the post to follow up the trending social media. The point is setting the connection with your audience. 

- Connect with your customers – use surveys and quizzes; feature customers in your posts and maybe award them for the right answer, it can be the newest clothings of your brands, a new type of chocolates, anything in your niches. Remember the more you give the more you receive.
3. User Generated Content

Do you remember when Coca Cola brought out their personalized coke bottles, every corner of the world went crazy for them. And you see everywhere when people drink the coke with the name if they tag in it, a successful "Shake a coke" campaign. 

Not only stop there, the customers were asked to share pictures of themselves having and enjoying the coke with their personal name in it on the social media

And it turns out? Coca Cola’s customers are involved in the role of advertiser.
How can you encourage your followers to create content for your service or products:

Let me give you some ideas to start:

- Create a contest. People always love contests especially when they know they can win something. A free give away contest is always a good place to start.

-  Let your followers know that you want to use their content. People love it when brands reply to them or use their photos! The first step here is to find a relevant photo or piece of content posted by one of your followers. Repost it on your channel and later on tell other followers that they could see their content reposted too. By this way the followers will be excited for the chance to get features on their favorite brand.

- Ask your fan to share their day or create a fun hashtag around a day of the week to get followers excited about sharing content. 

Let me give you an example:

Airbnb wants you to be inspired when you travel with your kids by simply taking pictures of your kids bed while travelling. Is that super cool when the travelling community likes and comments on your stories?  It’s a win-win situation for Aribnb and their followers now because they are free to use this content as long as they give credit to the original content creator or their followers. 

Keep in mind that you may receive many contributors' content and you need to spend time to classify the quality content to post to your channels. 

4. Client Testimonials

Customer testimonials are references from satisfied buyers after the use of your services or products. These are sometimes paid endorsements, as known with influencer marketing. But it is more often which are given by happy customers, voluntarily or upon a company’s request. 

Combining it with good relevant content can help buyers more confident in their buyer decision and ultimately turn them to a buyer.

Advice: Don’t be shy when asking for a review from your customer

Customers know that reviews help you develop your business and if especially if they have a good experience they are very happy to do it for you.

Yes there will be some point you receive a bad review. Not every business is perfect and you can’t make everyone happy all the time.

When bad reviews occur, make sure to handle them with care. Ask customers gental what went wrong , how can you make it better or anyway to fix it. If the customer sees the scenery from you, you can make unhappy customers turn to your loyal customer.

5. Incorporate Video

You probably are thinking that video is the most expensive way to do in terms of content marketing ideas. Let's think again! It’s so easy to put together a short video or interview that is beneficial to your customers. 

According to an Animoto study, four times as many consumers are likely to spend time watching a video about a product than read about it, and one in four consumers lose interest in a company if it doesn’t have vide

One of the quickest and easiest ways to incorporate video onto your website is by embedding a link to a YouTube or Vimeo video. This method gives you the benefits of unlimited video length, as well as increased exposure, uploading your videos to a site like YouTube prior to embedding will make your content accessible to the worldwide audience of 2 billion users.

Source : Digital Launch  

Here is some great tips to increase the engagement of your videos to the customers:

–Introduce yourself: Have a brief introduction about you and what you are doing. As long as the customers see that real people are behind a brand, you can increase faiths with your products or services.

–Show your new products/services: You can show photos of your products but a video can show every angle as well as how to use your product, it's somehow increase the imagination and feeling of your buyers

The 5 benefit of digital marketing for small businesses part 2
6. Your customers are on social media, and digital marketing helps you reach them. 
Source: fipp 

Do you know that Elon Musk's company Starlink is planning to bring high speed internet access across the globe, it's the possibility that in a couple of years, you can access to the internet wherever you are in the world. And the big social media companies are in the race to compete for having more users. It doesn’t matter what industry your business is in, there’s a big chance that your buyers are spending their time on social media channels like Facebook, Twitter, Instagram or Youtube... and in these social media platforms they create all the ads tools to support the businesses, companies spend and manage the advertising spending on.

There are more than an estimated 2.62 billion people connected via different social networks at the moment, by 2021 the number will rise to over three billion, resembling over one third of the global population. 

With traditional marketing, you will definitely struggle by the limit of connecting to your target customers. It's such a headache dealing with oversea market, foreign cultures when you are planning to expand your marketing strategy.

But in terms of digital marketing , there is no such thing as border limited. The time and creation are what you need to invest the most. Do you know if you have even only one trending video, one trending game.. on Youtube or Itunes store, people from across the globe can see that. In Vietnam, the popularity of the game Flappy Bird was made by an Vietnamese Game Developer is one of such legendary examples. 


7. SEO and local SEO helps you reach more qualified customers online.

Just imagine you are having a flower shop without having any signs about the store, no brand name, no decorations, no flower showcases…nothing attracts the people walking by, people don't really know what your store offers. As a manager you hope the people pass by and get attractive, ultimately come to the store and check out the products. Look at the opposite flower shop, when you have a shop with a proper name and image of what your products are with the nice decor, this would attract so many people off the street, ultimately they would ask for what you sell, and some of these customers would buy it. 

The stories I have just shared with you, the first example is like a website that is not optimized and the second one relates to an optimized website.

For any business, marketing is critical. When any business goes online, digital marketing takes a big part in the advertising budget and as you know, SEO gives an opportunity for a great deal of free advertising. SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers. 

Even though Google doesn’t share its overall search volume. Some have estimated it at 3.4 billion searches per day and the volume of searches grows by 10% every year. On the latest research on Statcounter Google has the largest market share at 91,75%, compared to the rest search engines such Bing,Yahoo, DuckDuckGo, Baidu..! By knowing this, SEO is a must do to meet your customers where they’re searching and spending time. 


8. Digital marketing helps you connect with mobile customers. 

Whether you want it or not, developing a mobile marketing strategy is critical. In 2015, Google announced that mobile traffic had overtaken desktop traffic for the first time, and this difference has only continued to increase. In order for your digital content marketing in vietnam strategy to continue to develop,  developing a mobile marketing strategy is critical.  Over half of all online users are accessing the web from a mobile device. Digital marketing on mobile can help you reach people on a large scale. Adapting your digital strategies to mobile, simply means identifying key elements of your marketing efforts and introducing these to the mobile device of your users.

Just a few years ago, mobile marketing was just secondary, it is considered as a complement to other digital marketing that was targeting desktop users. Nowadays however, this trend has turned itself upside-down, and there is no doubt that mobile marketing is the king.

9. Digital marketing is highly adaptable

When you are running a marketing campaign, the big question for small business owners is usually – Is everything running okay and working out? Fortunately, digital marketing is a very flexible form of marketing. And the best part is that you don’t have to wait until the end of the campaign to make adjustments. For example, if your social media campaign isn’t producing desired results, you can always adjust your campaign, maybe update photographs, more engagement text, audio, post at different timelines.               

With traditional media like advertising through television, radio or newspaper, this is impossible or you have to spend a lot of money to adjust it. You often have to wait until the campaign is complete to see the outcome, and if in the worst scenario the campaign does not bring your expected results, you have to wait and make the changes for the next campaigns 
Source: Aro Digital
With many tools support for website analysis such as Google Analyst, you can explore data such as where visitors came from, what course they took between pages while on your website, and where they spent the most (or least) time during their visit. Later, after two or three visits they got converted to customers. With this information, you’re able to gain increased awareness of visitors and how they interact with your content throughout the buying cycle. By knowing this, you can always update your running campaign in real-time.


10. Better ROI

Enter return-on-investment (ROI) it's an essential metric for any organization looking to assess the impact of its digital marketing activities. As a metric, ROI is really simple; it is the cost of carrying out an activity versus the resulting outcomes.

Even your toughest competitor can provide you with opportunities to learn! If you feel like your business is successful, that’s when you should look to your competitors to determine if there’s a way to improve what you may be missing. Businesses are always concerned about better ROI when they invest money in marketing. With smarter marketing plans, brand awareness, and better revenues. Digital marketing can help your businesses to fetch a better ROI compared to traditional marketing. 

With digital marketing, you can generate more traffic that gets converted into sales and leads, which will help you yield better ROI. There are many benefits of digital marketing which can help the business to grow in this competitive market and transform the way to engage the customers. Digital marketing is the best way to reach out to potential customers irrespective of time and place. 

Let’s wrap it up 

50 years ago we may never know how far we can go as the world today and we are living in a digital world where their customers are online as that’s where they are spending most of their time. This is the time when brands will have to use different approaches to actually connect and make an impact on the customers.   

Therefore, it is essential to understand the main benefits associated with digital marketing compared with traditional marketing and realize how important it is for a business to be able to succeed by using this. In a simple way to say, this form of marketing is concerned with use of digital media for promoting products and services.     

We could go on and on all day how digital marketing can positively impact your brand, but the 10 reasons we have shared with you above should be enough to at least peak your interest. If you don’t currently have a digital marketing agency in place, you may be losing out on an important opportunity to reach out to more consumers and ultimately left behind your competitors. If you are planning to operate your business in Vietnam, our digital marketing agency in Vietnam is always happy to support you.

Top 5 benefit of digital marketing for small business part 1


As the fast growing of the internet and social media, the world of marketing is transforming from traditional marketing like TV ads, radio, billboards.. to digital marketing. In the latest updated from eMarketer, you can see that since 2018 to 2020 the spending budget gap between traditional marketing and digital marketing have changed all over the year, and its estimated that to the year of 2023 the spending budget for digital marketing will be double ( 201 billion dollars compared to 100 billion ) of what spends for traditional marketing. 

It's time to start investing in digital marketing services that drive valuable results for your business. 

As a leading digital marketing agency Vietnam, we know well the market there.

Are you ready to learn why digital marketing is giving the best benefits to small businesses ? 

Then start reading about our 10 benefits of digital marketing for small businesses. 

Let’s jump in!


1. Digital marketing is the most powerful in digital marketing nowaday. 

Having a website is probably the first thing you need when thinking about having an online business, but having just a website is not enough to attract the customer, find you and click on your site. To be able to bring in customers to your website, your website needs an effective marketing strategy. If no one can find your website, how are they going to know your products and maybe buy it? The only way to bring in customers to your site is by utilizing the right marketing techniques like SEO agency Vietnam, PPC, content marketing, social media marketing and much more. 
Digital marketing tools and techniques such as SEO, PPC, content marketing, social media marketing, email marketing... help business owners with detailed insights to know about their competition and opportunities to grow a successful business. 

2. Do you know digital marketing tactics is the most cost-effective way?. 

Digital Marketing is not only more effective to reach your targeted demographic, but it is so much more cost effective. With traditional marketing, it’s very difficult for small businesses with limited budgets to compete with bigger businesses for ad spending. However, with an affordable digital marketing plan, small businesses can get more for their marketing spending. 

CPM is an advertising metric that calculates how many advertising dollars you must spend to reach 1,000 people. One of the key factors of any marketing campaign is how to reach out to your target customers as much as you can.

Look at the chart as below from the research from a small business can expose over 1,000 people to its products and services for less than 5$ by using social media and with specific Facebook ads is even cheaper. Compare it with more than 50$ with direct mail or 17$ on a magazine. 

With the traditional marketing, there are additional costs associated with each medium. With direct mail you have to work on design print, printing cost and mailing fee. With TV and radio, you have to consider the increase in prices during golden hour for advertising and which channel to broadcast to, the more popular channel the more you pay. Magazine and newspaper you have to work with the publisher to discuss and pick for the golden position on the newspaper. 

Otherway with digital marketing, do you know time is the only “hidden” or fixed cost? Whether it is your time, your employees, or your outsourcing agency’s time, you must think of this as a cost. The time to work on creating content, photography or video and some other tactics such as SEO , Google Ads or Pay Per Click.. The gap between you and your customer never closes. 


Image source: SocialAXcess

3. Digital marketing is the most measurable form of marketing. 

Image source: Freshsparks.com

Imagine you are spending thousand of dollars or hundred thousand dollars for your marketing campaign in a traditional way such as television, radio or newspaper and you aren't really sure if the money you spend is worth it? 

In terms of marketing there is nothing more important than measurable, whether it is traditional marketing or digital marketing. In traditional marketing techniques such as placing ads in magazines, on air your new products or the introduction on the popular radio channel. The point here it you can’t actually measure how many people are going to buy your products because they have watched or heard your ad on Tv/radio.With digital marketing, it's so easy for you to track the visitor traffics, customer spending time on the web, CTR (click through rate).

There are many digital marketing analytics tools such as Google Ad, Hootsuite Insights, Instagram Insights.. takes the measure work by an analyst of your running campaign every hour or real time checking. By knowing the latest report, you alway know how your campaign is running, good or bad and then you can adjust based on the result. Can you follow your campaign as that in traditional marketing? You may know what i mean now, a successful campaign is all on your hand now. 

Too easy for imagination, you have a new product and want to use a social media channel such as Facebook to launch the campaign. You choose to publish the new information about the product through Facebook Pages in the 1 month period. You’ve decided to publish a series of social media posts over a two-week period. You use Facebook Ad Manager to keep in track your campaign, from the report it's easy to know which post has the most engagement and how can you improve it for the next post or next campaign. 



No more guessing game about what’s working and what isn’t, since now on the marketing game is all on you now. 


4. One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers and easy to compete with other competiors.

Source: newsfeed

When you introduce your new product on tv/radio or place an ad in a local newspaper, it's like you are playing gamble and hope your cards will help you to win the game or exposure to the potential customers. Of course there is a certain way that your product will connect your products to customers in traditional marketing but if you compare with digital marketing, there is no way that you can assure your are spending ads at the right place, right time and right people.

With digital marketing, you can ensure that your ads are at the right place to reach out to customers. SEO allows you to reach those customers who are searching the web for content and topics that are relevant to your business. While Facebook, Instagram allow you to select the age group, gender, and even locations that you'd plan to reach!

With digital marketing, no more worries about your ads spending will waste for nothing. Have a goal of your target customers, your affordable budget and a good strategic plan, that's all you need to run a successful campaign. 


5.  More people are now shopping online than ever.
During the pandemic, the rise of ecommerce is faster than ever, the number of online shoppers worldwide rises along with it. In 2020, the number of online buyers is expected to be 2.05 billion. That makes 26.28% of the 7.8 billion people in the world. To make it easy for you to imagine, one of every four people you see around you is an online shopper. These numbers tell us one simple but important thing, that online shopping is the future of shopping, that if you don't follow the trends, your business will slowly or fast drop out the market.

The number of online shoppers is expected to increase and reach to 2.14 billion by 2021. With the worldwide population about 8 billion people, that means 26.8 percent of the global population will be digital buyers.

If you plan to buy something, will you ask your network's friends and family or will you do your own research first. In the twenty century, the internet is growing faster than ever. From the busy city to the rural area,  almost everyone can access the internet without barriers. The big search engine machines such as Google, Bing, Yahoo.. help you to find the information you need. And so do your customers, they do all the research about the products or services that they are looking for. 

Spending on Google Ads, Bing Ads.. for your target keywords, optimize your keywords of the products/services in your inches .. make you get found easier when the clients do the research on the internet. 

Continue ...
Top 5 countries for software development outsourcing part 2
In the last post, I have listed to you top 5 outsourcing for software development. 

Thank you for the supporting, today Digital Launch would like to give you the next top 5 other outsourcing countries for your references. 

Do you ready? 

1.Romania 

Since Romania became a full member of the European Union in 2007,for many global businesses, Romania has been one of the top choices in  technology hubs of European Countries. According to AT Kearney's Global Services Location Index, the country is ranked in the top 20 worldwide for outsourcing and friendly using English, Romania holds the 16th place in Europe according to EF English Proficiency Index studies

For more than 17 years, Romania has focused on developing and invested in software outsourcing, which has enabled Romania to gain world-class expertise building and servicing IT and communications solutions. 25% of employees in the outsourcing sector provide IT services with an estimated 15,000 tech students graduating per year and its expected to a rapid grow in the years to come According to ABSL (Romanian Business Service Leaders’ Association)

Outsourcing in Romania comes with an effect cost, same product quality and european working culture compared with other Western Europe countries. Plus, you don't have to worry about the time zone as Romania is in the Eastern European Time Zone so your team can alway work directly with the local Romanian staff. 

Salaries: A person working in Developers and Programmers make in Romania can earn about 8,000 RON monthly (1,850 USD) or 99,500 RON yearly (23,100 USD) according to the SalaryExplorer

2. Brazil

Outsourcing IT projects to Latin America is getting popular for the global tech companies in the US nowaday. And with the advantage of nearby time zones to allow real-time communication and travelling, no wonder why Brazil, in particular with 2 hours ahead of the US time zone and the biggest economy in Latin America has become a rising giant in the outsourcing industry. 

With the government that is working hard to build better technology education and infrastructure, the Brazilian tech industry grew by 9.8% in 2018, ranking the country in ninth place worldwide in this world (according to IDC Brazil (International Data Corporation) 

However, the IT community in Brazil is still pretty young and the low percent of people can speak English (The publication UOL report shows that only 5 % of the population of Brazil speaks fluent English) . This makes Brazil a great place to find junior developers, but means you’ll want to look at other countries on this list for more advanced outsourcing projects.

Salaries: According to a new report of Salary Explorer, A person working as a PHP Developer in Brazil typically earns around 7,270 BRL per month (1,330 USD) or 87,200 BRL per year (15,900 USD) 

3. Taiwan

If you are looking for an outsourcing country in Asia, Taiwan absolute is a top choice for your IT desk.  Taiwan is located in the center of East Asia geographically, until now there is still conflict between Mainland China and Taiwan, people know more about Taiwan as an democratic version of Mainland China. Chinese people are well respected all over the world with the work ethic, hard working culture and in Taiwan you can always find the young and talented tech programs here. 

Data structures, functional programming and algorithms are the strength of Taiwanese tech engineers. Thanks the ambitious Taiwanese government by investing in education with improved STEM education and IT infrastructure aim to build Taiwan Tech Arena, the Silicon Valley in Asia.

However, there is still a challenge for outsourcing in Taiwan with the English barrier may be the biggest challenge. Not many people speak English in Taiwan overall,Taiwan ranks 40th out of 80 non-English speaking countries (On the English Proficiency Index). But as Language has been an important topic of debate in the run up to Taiwan’s 2020 presidential elections, the administration aims to make Taiwan fully bilingual (Mandarin - English) by 2030. It may be easier when dealing with Taiwanese in the next decade.

Salaries: A person working as a Software Engineer in Taiwan typically earns around 126,000 TWD monthly (4,200 USD) or 1,510,000 TWD yearly (51,200 USD) according to the SalaryExplorer

4. Egypt

According to a recent report by Gartner, an information technology research and advisory company, Egypt has been ranked top 9 among outsourcing countries in Europe, Middle East, and Africa. 

One of the key attractions for the outsourcing industry in Egypt is the affordable costs. Egypt is way much cheaper than many Eastern European countries that specialise in the IT sourcing industry.

The Government of Egypt for the last decade has focused on investing in the development of STEM-focused since high school education, it helps out for a lot of students who have an early knowledge of the tech industry . As wikipedia, 35% of total population ( in total of 84 million people) can speaking English properly will be an advantage when dealing with Egyptian work 

Salaries: A person working as a Software Engineer in Egypt typically earns around 8,500 EGP monthly (526 USD) or 102,000 EGP yearly (6,300 USD) according to the SalaryExplorer 


5. Vietnam

When we talk about South East Asia countries, Vietnam is the top choice nowaday for many of the big tech giant industry guys. Vietnam with the population of 96 million people and 75% of the population under the age of 35. According to the Bestarion report, every year, more than 280,000 graduates are released to join the workforce, with close to 40000 having gained knowledge in the Tech industry. 

Vietnam ranks 52st among 100 countries in the world and tenth among 25 Asian countries in English proficiency, according to the lasted report of EF 2020 ( English Proficiency Index
For years Intel, IBM, Microsoft, Samsung Display, Nokia..have chosen web development Vietnam to outsource their software projects and lately Apple and Samsung have decided to produce a large part of the products in Vietnam.. due to the tension between the trade war US-China. 

Affordable outsourcing cost, young tech staff with high skilled, good skill of using English at work and government supporting policy .. are the big plus when you are considering choosing vietnam as your outsourcing company. 

Salaries: Ideally a person working as a Software Engineer in Vietnam typically earns around 17,400,000 VND per month ( 750 USD ) or 210,000,000 VND per year (900USD) according to SalaryExplorer 

Outsource contract and start outsourcing

Lets wrap it up 

As you reading here with a lot of information has given, you may have found the answer for your outsourcing country.

But hang in there, one more important thing you must ensure is pricing and details element in the contract with information clearly stated and both sides' signatures. One you done with all of that, congratulations with your new outsourcing partner. 


Top 5 countries to outsource software and web development 2020
Imagine your company has brilliant business ideas but with a limited budget and in-house manpower. Outsourcing is maybe the answer to develop your company in this scenario. Let’s follow these step by step to achieve successful outsourcing!

Web and software development outsourcing is basically to hire a third party IT company to do technology-related work. In the past few decades, this solution has brought many opportunities for outsourcing companies in Asia, Middle East or North America... 

But when it comes to looking for an outsourcing contractor in a foreign country, it is not as easy as your thoughts without the experiences: time difference, work culture, language, cost.. that are all the important factors we need to consider thoughtfully.

To help you get started, here’s our handy guide to outsourcing everything from my research at Digital-Launch web development company


  1. India 

India is the 2nd most populous country in the world, if someone asks you which country produces the most movies in the world, the answer will be Indian Bolywood, not Hollywood in Los Angeles, USA. Nowaday, Bengaluru is the IT capital of India and also known as Silicon Valley of India because of the hub for information technology companies in the country. Whether similar scenarios occur in the information technology industry when Bengaluru will replace Silicon Valley to be the best IT startup community in the world. 

According to The World Economic Forum, India will have about 2.6 million students graduating from STEM every year (second only to China) and an advance of the large number of people who can speak English in India, according to BBC, India now claims to be the world's second-largest English-speaking country with 125 million speakers.

Salaries: According to SalaryExplore skilled engineers in the US costs from 50 to 80 USD per hour compared to engineers in India with prices about 30,900 INR (400 USD) monthly or 371,000 INR (4,900 USD) yearly with comparable quality work. 
2. China 

China with a population of about 1.4 billion people ranks first among the world's most populous population, an estimated 4.7 million graduates of STEM fields ranked first in the world. In terms of the percentage of graduates in this group of days, the United States is currently in 4th place.

In recent years, the Chinese government has invested heavily in infrastructure development for information technology, 5G and especially Zhongguancun, the most famous valley of startup technology in China.

With cheap labor force and vast resources, many famous corporations in the world such as Apply, Sony, Samsung .. chose China as their outsourcing destination.
But with the current escalation issues with the US-China trade war, the issue of intellectual property rights, the proportion of the population speaking English is extremely low (According to wikipedia, only 6.43% people in the population of can speaking English properly in total ) … that's the reason many countries and large corporations are considering finding an alternative country.

Salaries: The average income of software engineers in China is 29,000 CNY monthly (4000 USD) or 359,000 CNY yearly (50,000 USD) according to a new report by SalaryExplorer. 
3.Ukraine

Base on the public report of Ukrainian IT-company N-iX domestic tech market, on the period of 2019 - 2020, Ukraine IT industry worth 5 billion dollars with 220,000 specialists, 36000 tech graduates annually, a high skill tech engineers with 80% can speak proper English, one hour ahead of time compare with US UK countries.. no wonder why Ukraine is one of the top list choices for outsourcing countries in the world. 

Thanks to the Ukrainian government policy on enhancing the tech industry, you can name many big guys in the industry who have outsourcing here such as Samsung, Siemens , Magento, Twitch… 
 
Salaries: According to SalaryExplorer, average software development in Ukraine get paid about 22,100 UAH (820 USD) monthly or 266,000 UAH yearly (9,660 USD) 
4. Poland 

According to A.T. Kearney Global Services Location Index, the best outsourcing destination in Europe is Poland. 
With the estimates of about 40000 tech graduates at a high level from university each year, Poland is a popular place in mind for many tech companies when they think about outsourcing for the IT department. Developers in Poland not only have solid technical skills, but also have the mindset by western education and no barrier such as English due to the popularity of using English in the country ( 30% of the population speak English such a second language as the report from global EF English Proficiency Index).

As part of European Union, your data is well protected under data protection law compliance strictly by Polish Government . 

Salaries: According to the new report of SalaryExplorer, average annual pay of software developers in Poland is about 6,900 PLN monthly (1700 USD) or 82,800 PLN yearly (21000 USD)



5.  Philippines  


The Philippines has always been a leading outsourcing destination with the advantage of being the leading English speaking country (90 million people speak English as a second language).

The widespread popularity of STEM subjects are taught right from high school and over 15000 technology students graduate yearly bringing the highly skilled workforce in information technology for the country. 

With the dynamic of the IT industry, the low of peso currency and the western culture similarity ( 40 year colony of US and later Spain )..  list The Philippines as one the best outsourcing countries in a 2018 ranking according to agileengine survey 

However there is still a gap to the top list of outsourcing countries due to the lack of high demand of high - skilled level of developer engineers. It's more suitable for small scale project, if you have a big project, India or China still a better choice 

Salaries: According to a new report of Salary Explorer, The average wages of software developers in Philippines is about 42,000 PSP monthly (840 USD) or 504,000 PSP yearly (10,100 USD)


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Jon Westenberg follows

  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
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