The technological advancement we have seen in today’s era is something we would not have imagined some decades ago. But with new technologies, everything seems possible. And many of these things are becoming a reality due to Virtual Reality technology.
AR and VR content are present in every industry, and slowly but surely it is establishing deep roots. If you think that VR games are the only industry using VR tech, then you are wrong. From entertainment to sports to healthcare, every industry is using this tech to create VR apps benefiting their consumers.
Such mobile apps are being vastly used in many industries to serve users a unique experience. Moreover, it is also trying to make society a better place. In this blog, we will learn about all the different ways VR apps are benefiting different industries.
Here are 15 ways in which VR technology will transform different industries:
In Retail Industry
With so many online stores opening up, people hardly shop physically. The impact of this is seen on retailers who are finding it hard to sell their merchandise. Virtual Reality technological has proven a good solution to this problem. Retailers can use the VR tech to offer consumers virtual fitting rooms, design or modify any product and so on. Consumers can use virtual reality headsets to shop in stores which make it easier for both the parties.
Moreover, even e-commerce companies are developing VR apps to provide a better experience to the consumers. Once such app is Bold Metrics, it creates virtual maps of consumer’s body so that they can easily try on clothes.
In Military, defense, and Police
Military to make use of AR/VR technology for creating stimulation environment. The simulations are used for training recruits and plan strategies and operations using virtual reality.
Reportedly, intelligence agencies are trying to come with ways that VR can help with mapping. Research is going on for creating VR apps that can help military capture landscapes digitally during a crisis. It can help save a lot of people and plan better strategies for crisis management and planning. Bohemia Interactive Simulations (BISim) is trying to build VR apps for tactical training and stimulations and so on.
Police too are using VR techniques for training personnel in every scenario. They have VR tools that have audio, visual and physical stimuli to train them better. They also have techniques that use VR/AR to train people about taking a decision under stress.
In Events and Conferences
Using Skype to make a conference call is a common habit. But in coming times, people using VR headsets to walk into a meeting without being physically present will be common. Also, people can use to be present in events virtually without going there.
One example of VR in events is when Paul McCartney used a VR app linked with Google Cardboard headset to release a 360-degree video. It had a recording of the concert that let many people watch it without being there.
In the Education Department
Reading textbooks and notes or blackboards are becoming boring. Kids don’t find black and white books appealing which means less studying. Thus, many countries are coming up with better techniques to help make the education system more interesting. VR apps and Virtual Reality headset can be used to make science, math, and history more fun and memorable. Nearpod is an educational technology firm that uses Google Cardboard VR set to take students on virtual trips all over the globe.
In the Healthcare Department
VR apps can also benefit healthcare department whether it’s to educate trainees or to plan complex operations. VR has endless applications in the healthcare department. Not only it can train, but Pious firm is also using it to treat mental health issues through VR therapy. Also, VR tech can be used to treat anxiety or fear. The University of Oxford came up with a programme that uses VR content to help user overcome their fear of heights.
In Journalism and Mass Communication
Media is one industry that has whole-heartedly welcomed Virtual Reality. The best example for this is the New York Times that uses NYTVR app for telling virtual stories. It releases new stories every day and is highly popular. They gave millions of Google Cardboard to their viewers to enjoy their VR content. Similarly, CNN too broadcasted a presidential debate using VR. Many media houses are now buying VR firms or using VR apps to put an audience in their stories. One startup that is trying to bring VR fully to journalism is Emblematic Group.
Films, TV and other entertainment sources
VR is entertainment industry allows filmmakers to include the audience in their stories. There are startups and production houses who are combing forces to bring VR to the cinema.
In Tourism Industry
Traveling is the best, and when you use virtual reality headsets on trips it makes it more memorable. With VR you can visualize any fort, place or location more effectively and enjoy the minute details. Virtual tours are becoming a great success in many countries, and will certainly boon the tourism industry.
The days of planning training and gaming strategies on paper are over. Now some athletes use VR content to strategize their training and play-off. Gradually, all sportsperson will be using Virtual Reality, and it will certainly help train new players better. STRIVE is a software company that deals with AR/VR. NFL and college football teams use this to aid their athletes to practice better for nay situations.
In Customer Service
Virtual Reality has an immense opportunity in customer support. One such area is remote troubleshooting. A customer support representative can use VR headset to walk into user’s place and help them with their problems. Many firms have started researching this and coming up with VR apps for the same.
Fidelity Investments is one such company that uses VR for customer support. Its call center employees train themselves using VR to handle any situation.
Scientists are already using Virtual Reality for various space missions. NASA team is using virtual reality headset for reconstructing Mars surface. Astronauts that are in space on International Space Station are using VR technology for exploring and researching space. The techniques used by them are Microsoft’s HoloLens and the Onsight video. VR has actually helped scientists predict and analyze data more accurately.
These were just some industries that will improve with Virtual Reality. Other industries like Agriculture, Engineering and Automation and so on too have great VR potential.
After reading this article, I am sure you will use your virtual reality headsets for exploring other VR apps
too. VR technology is going to be a big deal soon. That is why many app development companies
are trying to make apps with VR content. It is surely a huge investment for companies, but the ROI would be higher too, so it is worth the risk.