Live video streaming is fast becoming a viable marketing strategy for brands. As multimedia content is essential for modern branding lets take a look at how the live streaming apps are useful for brands.
Host Q&A Session
Companies can have a fixed time per week on a social live streaming platform to hold a live interactive session with their audience. The users can post their question in advance or can ask questions on a comment in between live video.
Customer support & FAQs
If a customer has trouble or feeling he has an issue over a product purchased. Then the company could help him through the live video demonstration. And for other frequently asked questions that brand can post videos for it in advance to help the users.
Announcements and product introduction
You might have been familiar with Apple doing this. Have you seen the way how they do it?. Apple reveals its products online through a video. It only assures good reach and also helps in building their value. They will announce a date in advance and will build a curiosity among their audience and then on that particular day CEO of Apple speaks about the story of this development on live video. Then reveals the product and speaks about its specs and all. This way Apple markets their products. Not only Apple but many leading tech firms are following this way.
When periscope was bought by Twitter, many came to know about this acquisition through video content rather than reading a blog. Other So brands can make the best use of video apps and can officially give their announcements to their audience.
Host live interviews and influencer outreach
Heard about the term social CEO? CEO of the brand directly engages with the audience on the social media through live stream. And brands can ask best influencers to talk about them and can post those videos to increase their credibility.
If it is for live stream then how can live streaming the events, concerts, programs, and conference of your company couldnâ€™t help! So brands are also using the live streaming very well not always professional but for fun too.
Behind the scene
Always any brand is not going to hit the bullseye on their ideas. Would have made a funny mistake and could have developed it from there. Make those as a video as to how you came to this idea. This will bring the audience very close to your brand.
Ready to grab an offer?
So live streaming apps have got many benefits like these for brands. So are you planning to build an app for your business today?. Then Appkodes Livza could be your best choice. Because it is a readymade script with all essential attributes on it to help your ideas. And also it can be customized endlessly as per your requirements.
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