The augmented reality online shopping brings in 3D product visualization for customers to discover and purchase products. It is mainly found in furniture, appliances, accessories, and apparel.
One of the popular examples is IKEA's AR app. It scans the expanse of your room and helps you visualize the product in that space. You can browse through the product catalog and choose one. Once you choose, you can move the camera to the desired spot (where you want to place the product) and drag and drop the product onto that space. You can reposition it, zoom in and out, view it from different angles, and do a lot more.
Overall, it's an excellent way to give your customers a feel of different products.
Also, it can help you improve customer relationships.
Virtual Fitting Rooms
The other way of using augmented reality in online stores is bringing in the digital lookalike of a traditional store feature - virtual fitting rooms. You can use this feature as a mobile app where customers can upload their images and create an avatar. They can then try their dresses on that avatar.
You can implement the same feature for offline stores too. Instead of trying out every single dress, customers can stand in front of the mirror-like screen. They can then move their hands and try on different products.
Timberland, for example, has created a virtual fitting room where customers stand in front of the screen and try on different apparel.
This is a preferable option for the Fashion Industry. They can avail most out of it. Considering the COVID situation and social distancing becoming the new normal, this trend would be in huge demand.
Going for augmented reality online shopping means getting to try before buy.
From furniture to accessories and beauty, the augmented reality is changing the retail segment. For example, GlamLab - a virtual try-on makeup app, saw an increase in engagement by seven times post-COVID.
The try-on feature lets buyers try the products' look on them. The beauty industry is the one that's leveraging this feature the most.
The popular examples are - Avon Virtual Makeover, Maybelline New York Virtual Try-On App, and L'Oreal Style My Hair App.
Avon and Maybelline allow you to put on the makeup and see how it looks on your face. You can try on various shades of lipsticks without any effort. You can tell if the shade of red looks precisely how you expected it to be.
Similarly, L'Oreal App uses AR to let you check different hairstyles and color shades.
Say Yes, an AR app allows you to try different rings without visiting a physical store. Nike Fit, a shoe brand AR app, measures your feet and shows the available sneakers to help you buy one.
There are many more brands leveraging AR's try-on feature. You can do it too.
Now you can free your brick-and-mortar store customers from hours of shopping and still give them the privilege of scanning the products in the store. Of course, I don't mean the basic online shopping where you search, add the product to your cart and buy it. I mean navigating through the store but virtually.
The benefit is that customers can order from their comfort of the home, maintaining social distancing. Next, the chances of missing a product are negligible. Moreover, as in-store customers tend to buy more, they are likely to spend more online, boosting sales.
The best part is that the data collected through the app can help you understand customers' shopping behavior and buying decisions. You can then arrange the products in-store accordingly.
To Conclude In addition to these approaches, there are many other ways of incorporating augmented reality in retail stores. For example, In-store Information, Marketing Campaigns, Warehouse Management, and so on.
Still, no matter what method you choose to adopt augmented reality online shopping, it would always benefit you. Hence, make sure to include one in your retail business.
Augmented reality is changing the way we shop, learn, and play. Read this article to know how it's reshaping the retail industry.