Joyce Watts
@joyce.watts
Professional photographer,News,Wildlife Photography

Recent Posts By Joyce

What Is OTT and Its Business benefits?
An OTT media service is any online content provider that offers streaming media as a standalone product/service. The term is commonly applied to video-on-demand platforms, but also refers to audio streaming or real-time-based platform streaming solutions.

The integral aspect of choosing OTT streaming over conventional methodologies of showcasing entertainment depends on a promising video delivery environment that is at par.  While noticing the inherent problem in serving TV content stereotypically it doesn’t maintain a wide range of network performance. 

Business Benefits Of OTT:

1. Control & Take Charge
OTT means you have complete control over your creative content along with the brand, UX, audience analytics, monetization & other archive data during the time of launch. Youtube doesn’t give you that option. 

2. Power Up With Ad-Free Content
OTT has opened up the biggest possibility for showcasing ad-free content, with subscription services powering digital campaigns, targeted advertising & inclusive of direct sponsorships.

3. Approach Directly To Consumer
If your viewers ask what does OTT means and how it will be useful to me, then you can surely let them know, it is the best way to reach the target audience with valuable content. Then, you can directly give a VOD premium experience that you control. This enhances direct engagement, gaining prompt feedback.

4. Consumer Freedom Is The Game Changer
Consumers find exactly what they are looking for since the emergence of OTT. More than ever, it gives maximum industry uptake, when users find utmost convenience and only pay for services that they opt for.

Explore more: 
What is OTT platform 

Things To Consider Before Starting An Online TV Channel
Starting an online TV channel has become the new trend to take on the entertainment industry. Cable TV companies have to unbundle their packages as they face heavy competition from other streaming services.



1. Have A Clear Market Definition

Firstly, have a clear identification of your target audience to decode their wavelength. It is mandatory to understand the type of content in their wishlist and generate such content for them. Make your genre more usable and aim at the industries like sports, fitness, eLearning, religion, and so on to make your streaming more relatable. 


2. Have A Check-List On Content Licensing

Check on the legal requirements before planning to broadcast your own TV station and understand the guidelines, laws, or scrutinies for the local streaming to avoid any penalties or lawsuits. In simpler terms, pick a platform that makes streaming content under rightful publishing permissions. 


3. Pick The Right Monetization Model

Validate your content with multiple monetization models for increased ROIs and seamlessly make money out of your TV channel. There are monetization models like TVOD, AVOD, SVOD, Coupons, Promotions, etc to maximize the revenue prospects. 

4. Integrate Your TV Channel With Secure Hosting

Always ensure integration of secured streaming of content while planning to build your online TV channel. Secondly, make use of high-quality video players into your hosted platform like Apple TV, Apps, Roku, etc


5. Seamless Content Delivery Network Support

With the support of seamless CDN, you can plan on multicast streaming in systematic bandwidth and exhibition of more aggressive content performance. Additionally, avoid streaming delays for a hassle-free viewing experience and progressive global streaming. 


6. Have A Comfortable And Universal Multi-Device Support

Give your streaming TV channel the power of being accessible and enriched streaming across all platforms as well as devices. With universal multi-device support, your viewers would enable the setting up of flexible parameters for viewing and thus end up growing your TV channel’s fame.

Read More here: 
create an online tv channel
×

Jon Westenberg follows

  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
  • John Marshal
    @john
    Writer, founder, passionate entrepreneur + I'm on a mission to build businesses
×